by clipuk | Sep 19, 2019 | Expert information
Light can be a powerful thing. In the exhibition world, similarly to the natural world, light fulfils a number of purposes. It catches the eye, it leads the way, and increases footfall as visitors are drawn towards it. There are many reasons as to why moths, and other...
by clipuk | Jun 3, 2019 | Expert information
So you’ve followed the guides – you’ve thought about positioning, messaging, colour, promotion and placement. If you’ve put thought into your stand, and worked with a great exhibition contract stand builder, then you’re likely to have a good show. Sure, if you plan...
by clipuk | May 28, 2019 | Expert information
A lot of effort, money and time is put into a show. The cost of a stand space alone can be eye-watering and then, of course, you need an exhibition stand that’s eye-catching. Naturally, this means a lot of energy and focus is put into the marketing of the show. It’s...
by clipuk | May 24, 2019 | Expert information
So you’ve booked for your next exhibition and it’s a big investment. Lots of time, money and effort has gone into this, making sure you go to the event with the right message and purpose. On the actual day (or days) though, it’s down to the staff – they need to...
by clipuk | May 21, 2019 | Expert information
At a trade show you have three to seven seconds to grab attention of passers-by. So, if you want to get the best from the exhibition, you need to bear in mind the three second rule… What can you do in three seconds to make people stop and look at your stand? First of...
