Guide To Planning A Successful Exhibition

Attending an exhibition is a fantastic way to really bolster your marketing mix, providing opportunities to achieve massive brand exposure to large numbers of clearly targeted potential customers. With nearly 40 years of experience providing exhibition experiences...

Does The Colour Of My Stand Really Matter?

What do McDonalds, Burger King, KFC, Pizza Hut and for those old enough to remember it, Wimpy have in common? Answer: the predominant colour of their logo is red. Coincidence? No, it is certainly not. Research shows that the colour red evokes strong emotions,...

How to Utilise Technology to Boost Your Next Event

Technology is changing the Events Industry constantly, both how you portray yourself to your audience and how your audience interacts with you. Growing technology helps you make the most from these events, ensuring you gain as much interaction and engagement with...

How to Improve Engagement With Visitors at Events

“Every story has a beginning, a middle, and an end. Not necessarily in that order.” ― Tim Burton. This is the same for events, in order to maximise engagement and success of the event you must plan every detail to ensure you don’t miss out on any opportunities....