by clipuk | Aug 7, 2024 | Expert information
The investment of money and time put into an exhibition event is significant, and with marketing spend being ever more tight, it’s vital to maximise your return on investment. One of the biggest challenges our clients’ sales teams face is developing a seamless...
by clipuk | Jun 26, 2024 | Expert information
If you’re new to exhibiting, there are two terms that will always come up – shell scheme or space only exhibition stand? Everyone at a trade show has a common goal: to have an exhibition stand what sets them apart from their competitors and captures visitor attention....
by clipuk | Feb 6, 2024 | Expert information
Events, whether large or small, are a great foundation for face-to-face new business interactions with potential clients! If you’re thinking of choosing a space-only exhibition stand over a shell-scheme stand this year, you will have another thing to consider...
by clipuk | Sep 19, 2019 | Expert information
Light can be a powerful thing. In the exhibition world, similarly to the natural world, light fulfils a number of purposes. It catches the eye, it leads the way, and increases footfall as visitors are drawn towards it. There are many reasons as to why moths, and other...
by clipuk | Jun 3, 2019 | Expert information
So you’ve followed the guides – you’ve thought about positioning, messaging, colour, promotion and placement. If you’ve put thought into your stand, and worked with a great exhibition contract stand builder, then you’re likely to have a good show. Sure, if you plan...
by clipuk | May 28, 2019 | Expert information
A lot of effort, money and time is put into a show. The cost of a stand space alone can be eye-watering and then, of course, you need an exhibition stand that’s eye-catching. Naturally, this means a lot of energy and focus is put into the marketing of the show. It’s...
