The investment of money and time put into an exhibition event is significant, and with marketing spend being ever more tight, it’s vital to maximise your return on investment. One of the biggest challenges our clients’ sales teams face is developing a seamless...
Exhibiting using a space-only plot gives your brand complete creative freedom. However, alongside managing floor coverings, electrics, and structural walls, you are also responsible for submitting a detailed event risk assessment. Proactively identifying and managing...
Light can be a powerful thing. In the exhibition world, similarly to the natural world, light fulfils a number of purposes. It catches the eye, it leads the way, and increases footfall as visitors are drawn towards it. There are many reasons as to why moths, and other...
So you’ve followed the guides – you’ve thought about positioning, messaging, colour, promotion and placement. If you’ve put thought into your stand, and worked with a great exhibition contract stand builder, then you’re likely to have a good show. Sure, if you plan...
A lot of effort, money and time is put into a show. The cost of a stand space alone can be eye-watering and then, of course, you need an exhibition stand that’s eye-catching. Naturally, this means a lot of energy and focus is put into the marketing of the show. It’s...
Booking an exhibition stand is a major investment of time, money, and resources. You have established your core messaging, defined your purpose, and perfected your stand design. On the day, however, your return on investment depends entirely on the performance of your...
