How To Be Show-Stopping At An Exhibition

At a trade show you have three to seven seconds to grab attention of passers-by. So, if you want to get the best from the exhibition, you need to bear in mind the three second rule… What can you do in three seconds to make people stop and look at your stand? First of...

Guide To Planning A Successful Exhibition

Attending an exhibition is a fantastic way to really bolster your marketing mix, providing opportunities to achieve massive brand exposure to large numbers of clearly targeted potential customers. With nearly 40 years of experience providing exhibition experiences...

Does The Colour Of My Stand Really Matter?

What do McDonalds, Burger King, KFC, Pizza Hut and for those old enough to remember it, Wimpy have in common? Answer: the predominant colour of their logo is red. Coincidence? No, it is certainly not. Research shows that the colour red evokes strong emotions,...