by clipuk | Aug 21, 2020 | Insights
The humble roller banner has been a staple of event halls across the Globe since its invention. A cost-effective solution to promote your brand at exhibitions and live events, the roller banner is the most frequently used display solution within the industry. However,...
by clipuk | Jul 16, 2020 | Insights
Traditionally, exhibition stands were designed as single-use displays, making environmental sustainability a challenging topic for the industry. Today, businesses recognise the environmental impact of these one-off builds and are seeking sustainable exhibition...
by clipuk | Jul 6, 2020 | Insights
Back in the day, lead generation at an exhibition used to be a simple technique – had your prospect put their business card in the bowl? However, with the demands for justifying every penny of your marketing investment, more and more emphasis has been put into...
by clipuk | Jul 3, 2020 | Insights
Investing significant budget into trade shows without a clear brand communication strategy leads to poor lead quality and low event ROI. Exhibitions offer a valuable platform to build brand recognition, connect with prospective clients, and present your services...
by clipuk | Jul 2, 2020 | Insights
Exhibiting is a well-established marketing channel, yet many businesses make avoidable errors that reduce their event ROI. Investing in floor space and stand design only generates results if your messaging, personnel, and follow-up processes are properly aligned. Here...
by clipuk | Sep 19, 2019 | Expert information
Light can be a powerful thing. In the exhibition world, similarly to the natural world, light fulfils a number of purposes. It catches the eye, it leads the way, and increases footfall as visitors are drawn towards it. There are many reasons as to why moths, and other...
by clipuk | Jun 3, 2019 | Expert information
So you’ve followed the guides – you’ve thought about positioning, messaging, colour, promotion and placement. If you’ve put thought into your stand, and worked with a great exhibition contract stand builder, then you’re likely to have a good show. Sure, if you plan...
by clipuk | May 28, 2019 | Expert information
A lot of effort, money and time is put into a show. The cost of a stand space alone can be eye-watering and then, of course, you need an exhibition stand that’s eye-catching. Naturally, this means a lot of energy and focus is put into the marketing of the show. It’s...
by clipuk | May 24, 2019 | Expert information
Booking an exhibition stand is a major investment of time, money, and resources. You have established your core messaging, defined your purpose, and perfected your stand design. On the day, however, your return on investment depends entirely on the performance of your...
by clipuk | May 21, 2019 | Expert information
At a trade show you have three to seven seconds to grab attention of passers-by. So, if you want to get the best from the exhibition, you need to bear in mind the three second rule… What can you do in three seconds to make people stop and look at your stand? First of...
