by clipuk | Jul 6, 2020 | Insights
Back in the day, lead generation at an exhibition used to be a simple technique – had your prospect put their business card in the bowl? However, with the demands for justifying every penny of your marketing investment, more and more emphasis has been put into...
by clipuk | Jul 3, 2020 | Insights
What’s the point of exhibiting at big venues without knowing how to communicate your brand? Maybe you can achieve a couple of leads, but ultimately is it worth it if you’re investing a high budget on events and receiving a low revenue from them? Exhibitions aren’t...
by clipuk | Jul 2, 2020 | Insights
Exhibitions certainly aren’t a new thing. Almost everyone in a marketing role will have attended an exhibition, as a visitor or an exhibitor. Yet for an activity that is so well established and something that people have such experience in, it’s amazing how often...
