During Covid-19 and still at the time of writing this post, business events all over the country have been cancelled or postponed with no certain indication of when they will start back up. There is a chance we could be looking at 2021 until they can be hosted once again.
To overcome this hurdle, many companies have been looking for alternatives to in-person events to promote their business and drive sales. One platform which has been exceedingly successful so far are online events.
We have seen a variety of events hosted on social media and other platforms from forums to round tables. However, through our advanced technology, we can offer more than a web cam and microphone, a truly immersive virtual event.
What is a virtual event?
The term virtual event is quite broad, as it can mean any type of event hosted virtually. This could be a conference, business event or even a sales launch. Any event held online can be classed as a virtual event.
Bizzaboo recently conducted a study and of those asked, 90% of event marketers stated that they were looking at investing in virtual events. There are numerous benefits for going virtual, including:
• Increased Customisation
• Increased Participation through reduced travel times
• Maximise event and marketing ROI
• Accurate, measurable lead generation
Even down the line, when live events become more accessible, companies are increasingly looking to adopt a hybrid approach between in-person and virtual. It allows you to interact and collaborate with businesses worldwide and, in the long run, is a more cost-effective solution.
Why should you consider hosting a virtual event?
In this climate, the foreseeable future is full of the unknown. We don’t know when in-person events will be back and when they return, we don’t know how they will be organised. They may be smaller due to social distancing and there will most likely be a strict set of guidelines.
Then there is the worry of safety, the mindset of the consumer will take convincing and educating before any sort of U-turn to live events are made. There are a lot of concerns around events right now, but virtual events need not have any of these worries.
In the same study conducted by Bizzaboo it was also revealed that 87% of the world’s event organisers are planning on running a virtual event. So, are you planning a virtual event? If not, what is holding you back?
How can Clip support your virtual event?
Here at Clip, we know how daunting it can be to try something completely new, and virtual events are still a new concept. However, we have the perfect solution to make your virtual event a success, providing a uniquely engaging experience to promote your business and drive sales.
For example, our virtual exhibition stands are designed and customised fully in a virtual environment. These stands use immersive technology so that your customer and potential clients can move through and interact with your stand as much or as little as you want them to. From video presentations to live chat functionality, this is the perfect solution with events going virtual. To give you a better idea of what your virtual stand can look like, watch our video here.
That being said, in the nature of a virtual offering, you are not constrained to an exhibition hall. We can create bespoke environments that best reflect your business, values and objectives.
We can include interactive features to engage your target audience, from gamification to interactive polling activities. Clip virtual events is an offering that provides real value to users.
To find out more about our virtual events, you can arrange a quick introductory chat with our senior event strategist today.
