by clipuk | Jul 6, 2020 | Insights
Back in the day, lead generation at an exhibition used to be a simple technique – had your prospect put their business card in the bowl? However, with the demands for justifying every penny of your marketing investment, more and more emphasis has been put into...
by clipuk | Jul 3, 2020 | Insights
Investing significant budget into trade shows without a clear brand communication strategy leads to poor lead quality and low event ROI. Exhibitions offer a valuable platform to build brand recognition, connect with prospective clients, and present your services...
by clipuk | Jul 2, 2020 | Insights
Exhibiting is a well-established marketing channel, yet many businesses make avoidable errors that reduce their event ROI. Investing in floor space and stand design only generates results if your messaging, personnel, and follow-up processes are properly aligned. Here...
by clipuk | Jun 14, 2018 | Insights
The General Data Protection Regulation (GDPR) gives individuals greater control over how their personal information is collected, processed, stored, and used. For businesses, marketing to individuals requires clear, unambiguous consent or a verified legitimate...
