Light can be a powerful thing. In the exhibition world, similarly to the natural world, light fulfils a number of purposes. It catches the eye, it leads the way, and increases footfall as visitors are drawn towards it. There are many reasons as to why moths, and other...
So you’ve followed the guides – you’ve thought about positioning, messaging, colour, promotion and placement. If you’ve put thought into your stand, and worked with a great exhibition contract stand builder, then you’re likely to have a good show. Sure, if you plan...
A lot of effort, money and time is put into a show. The cost of a stand space alone can be eye-watering and then, of course, you need an exhibition stand that’s eye-catching. Naturally, this means a lot of energy and focus is put into the marketing of the show. It’s...
Booking an exhibition stand is a major investment of time, money, and resources. You have established your core messaging, defined your purpose, and perfected your stand design. On the day, however, your return on investment depends entirely on the performance of your...
At a trade show you have three to seven seconds to grab attention of passers-by. So, if you want to get the best from the exhibition, you need to bear in mind the three second rule… What can you do in three seconds to make people stop and look at your stand? First of...
