PADI.
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The Results.
Hit Lead Target
Engaged with existing clients to strength ongoing relationships
Event
Multi-event exhibition schedule across Europe.
PADI® (Professional Association of Diving Instructors®) is the largest diving organization with a global network of 6,600 dive centers and resorts, 128,000 professional members, and more than 30 million certified divers to date.
About PADI EMEA
Visit padi website
Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore, and take meaningful action to protect the world beneath the surface. For over 60 years, PADI has undeniably been the Way the World Learns to Dive®, setting the standard for the highest-quality dive training, underwater safety, and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARE, creating positive ocean change. www.padi.com
complete project management
The Brief
PADI attended 5 exhibitions, in 5 different European countries, in a 2 month period at the beginning of the year. Each stand size is different, with stand spaces from 54sqm to 112sqm although it is important to deliver a brand consistency across all of the events.
The exhibitions ensure strong brand awareness and generate a significant number of leads, allowing PADI to engage with future divers of all ages, while also connecting with existing divers and enabling them to advance through the PADI recreational training program.
These shows are where the global dive community comes together to celebrate ocean adventure and unite as Ocean Torchbearers, working collectively for a healthier, more sustainable blue planet. As a membership and training organisation, the PADI stand provides a vital space for PADI Instructors, dive stores, divers, and industry partners to connect and enjoy a ‘surface interval’ amid the buzz of a busy the show.
One of the biggest challenges is the logistics of the events, specifically the back-to-back nature of the first show in Paris and then second six days later in Dusseldorf.
PADI need an exhibition partner who can design an eye-catching, open, inviting stand presence but also one who can support their events across France, Germany, Italy, Spain and UK in such a short period of time. Each event needs its own branded merch, giveaways and refreshments which all need to be managed centrally.
highest quality in the entire show
The Solution
Clip and PADI have worked together for over 7 years now and have created a great partnership. Every year, PADI have a need to push each stand forward in terms of design and features and Clip’s inhouse design team, work alongside PADI to deliver this. The design is always eye-catching but warm and with PADI’s big focus on sustainability and protecting the ocean, Clip’s modular stand solution is a great fit.
Whilst stand design is obviously important, the biggest asset that Clip have for PADI is their in-house project management team. The same individual project manager has worked on the PADI projects for 7 years and understands the project at the very micro-level.
The designated project manager for PADI takes care of all the stand logistics across the 5 exhibitions and including for each event the risk assessment, method statements, stand plans and electrical drawings. Clip also manage the ATA Carnet form to cover the items that travel from UK, across Europe for the shows and then returning to UK.
All 5 stands were delivered to PADI on time and on budget and to the highest standard, leaving the PADI team delighted with the way they were supported across their hectic and challenging exhibition schedule.
complete project management
The Result
All 5 exhibitions were a great success, hitting lead target and engaging with existing clients to strength ongoing relationships. The stands were delivered smoothly and with no issues at all which is a huge relief to the PADI team given it is such a challenging schedule to deliver the PADI brand at these 5 key industry exhibitions.
Customer Reviews
Client Testimonials
“The stands were all so striking and delivered perfectly but the main praise has to go to Mark in the Clip project management team. He doesn’t leave a stone unturned and his attention to detail is second to none. His support really is invaluable to me and takes so much stress off my desk – thank you. Now the planning starts for next year!”
Louise Ball
Events Project Manager, PADI EME
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