The humble roller banner has been a staple of event halls across the Globe since its invention. A cost-effective solution to promote your brand at exhibitions and live events, the roller banner is the most frequently used display solution within the industry.
However, more and more brands are beginning to move away from roller banners in favour of new technology.
Discover why, and learn what’s next for your display stand.
The problem with roller banners
The main benefit of choosing a roller banner is its cost. Unlike more bespoke and modular stand options, roller banners can be purchased for a low price and can be replaced whenever your business needs to change its message.
However, this cost-effectiveness comes at a price.
The materials used to create a roller banner stand are typically not environmentally friendly, often ending up in the rubbish bin rather than being repurposed or recycled.
This has created an unsustainable economy for the display industry, something that Clip is committed to changing.
Discover how to make your next event more sustainable
And, with so many businesses choosing roller banners, the stands have begun to lose their impact in the event hall due to oversaturation.
However, new technologies are bringing forward the future of display.
The next generation banner stand
POPlight – the next generation banner stand – is a brand new product exclusive to Clip.
It combines the flexibility and portability of a roller banner stand with the impact and wow factor of a lightbox display unit. In a crowded marketplace, where your business needs to stand out from your competition more than ever, POPlight is the product to let you do just that.
Thanks to clever plug-in technology, the system can be assembled in 90 seconds, with no tools required, ensuring that you can quickly set up at any event – giving you more time for speaking with potential customers and less time worrying about logistics!
The last banner stand you’ll ever need
As with all Clip products, the POPlight frame has a lifetime, no questions asked guarantee so it will last you forever, unlike traditional banner stands that you generally need to dispose of every time you change your message.
POPlight’s unique frame allows you to quickly and easily change graphics whenever you need to change your message, without having to re-purchase an entire stand.
We can then recycle the previous graphics you no longer need to give out as tote bags at your next event, or be used as unique giveaways for a competition.
With POPlight, you can rest assured you’re impacting the exhibition hall, not the environment.
About Clip
If you’re continually being asked to achieve more, for less in your marketing role, we can help.
Our job is to maximise your company’s impact at live events, with minimum impact on your time, budget, and environment.
We believe that asking for a display stand that meets these criteria shouldn’t be too much.
In fact, we’ve made it the foundation of every product in our range at Clip.
We’ve spent years developing products that meet your requirements, our mission is to deliver display products that continue to deliver what you need. That’s our promise at Clip.
If you’re interested in learning more about our POPlight banner stand, get in touch to book a live video demo on your chosen meeting platform.
