Face to face interactions and meetings are still and will always be, important in business. But in times like these when virtual events make more sense, it is important to think about how you are presenting your company online.
In this post we will cover the benefits of an engaging virtual platform and what features make a virtual platform more engaging to the user.
What is a virtual platform?
A virtual platform is a digital recreation of your business. It is a place you can promote, engage, sell and design in a bespoke manner. Originally, a business’ virtual platform would have simply been their company website. But now, with our technology, we can design an entire virtual environment, where users can freely navigate, chat with one another and play engaging games..
What are the benefits of a virtual event platform?
There are many different benefits for creating a virtual event platform. These include:
- Rich event data – increased transparency
- Maximise marketing ROI
- Increase Participation
- Lead Generation capabilities
- More Sustainable – eliminates need for travel.
Virtual event platforms can also be fully customised to suit your requirements, so you’re no longer restricted to a set exhibition space in a hall. Your virtual event could be set in a fancy hotel environment, a forest or even on the moon, the setting and design is all your choice and can be changed if you want to update branding or your product information.
Why is it important to have an engaging virtual platform?
In a
study conducted by Event, they asked the question “in pivoting to virtual, what is your biggest challenge?”. The biggest challenge, as identified by 31% of respondents, was user engagement. How can a business look to engage someone on the same level as in a live event?
Whilst existing digital tools such as polling were already being used at live events, this feature is not enough to keep the working-from-home user’s attention.
How does Clip’s virtual platform look to maximise user engagement?
Even though virtual events as a concept is relatively new,
we have created a virtual platform that is supported with a number of engaging features..
Gamification
It is human nature for us to strive to win, so a game is the perfect way to engage your audience. You could even make it competitive by giving a small prize or discount to the top 3 high scorers. We can brand up the game to your liking and link it to your products so that your potential customer always has you in mind whilst playing.
If your visitor is having fun, they are more likely to share your platform with co-workers and friends which will help extend your reach further.
Video Presentations
If you can’t have someone man your virtual platform all the time, then create a video presentation of the sales pitch and make it more engaging with fun visuals and clips. By mixing up the content of your virtual event platform with a mixture of different mediums and interactivity it will be more appealing to visitors.
Live chat functionality
Make sure your potential customers have an easy way to contact you if they have any questions or are interested in placing an order. By having a live chat functionality, visitors can get an instant response and your company has the chance to engage with them further and sell them on your brand.
Here at Clip we appreciate that a good engaging virtual platform starts with the foundations, and through utilising all the engaging aspects mentioned above, Clip Connect’s technology will give your visitors the most immersive experience possible.
You set the landscape, colours, branding and features and we create the world for you. You are only limited by your imagination and with
Clip Connect you can create a special virtual environment to sell, engage, conduct market research and maximise your event ROI.
To find out more about how we can support your company with a virtual event platform,
feel free to book a quick introductory call with our senior virtual event strategist.
