Traditionally, exhibition stands have been designed to be a one-off display, making the ‘eco-friendly’ topic taboo in the industry.
However, companies are beginning to realise the damaging impact these one-off products have on the environment and are now looking at more sustainable exhibition solutions to reduce their emissions and wastage.
Here are some key tips to make your next event more sustainable.
No space for waste
How many times have you been handed a plastic water bottle or provided with a plastic ‘gift bag’ at an event?
Rather than promoting unsustainable products or gifts, providing a water re-fuel station on your stand could be a fantastic way to entice more visitors while remaining environmentally friendly.
Bins are one of the hardest items to find at an event, so make them visible and easily accessible to both recycling and general waste.
Queuing up to receive your “attendee” badge or “exhibitor” badge can not only be time consuming, it’s a waste of paper and plastic. More event providers are now promoting their exhibitions on social media and emailing tickets that can be scanned on a mobile phone.
QR Codes can be used for guests to scan which are available; and they are also a great way to handout electronic agendas, guest lists, maps without using paper. Using this technology for your stand will also great a quick and easy way to collect your visitors contact information, rather than using ‘traditional’ contact forms.
Save trees with technology
Instead of ordering 500 business cards in preparation for the big day, invest that money in technology that where you can interact with your visitors through digital transformation.
Forms are a great call to action on webpages, so why not try to use them at your events. You can invest in marketing automation tools that can integrate your contact form with your CRM system and make your event follow up process streamlined. No more manually adding in contact details from business cards!
Choosing the right stand
There is a long list of display stands to take your pick from. Lightweight, graphic displays such a pop-up or roller banners are a can be way to showcase your brand and entice attendees to your stand.
However, you have to order a new stand every time you need to change your message, making an unsustainable option to be environmentally friendly.
A fantastic alternative is PIXLIP GO. Consisting of a lightweight frame, made of recyclable plastic, PIXLIP GO is a portable light box, and can easily be transported in the back of a car – making it a great solution to cut down on transport emissions and expensive exhibition stand contractor costs.
PIXLIP GO stands are designed to last a lifetime (literally) and allow you to change your graphic without replacing the entire stand at a low-cost. And, if you no longer require your previous graphics, they can be recycled and turned in to bags!
Carbon Neutral Options
Look for partners who have dedicated their product line to be eco-friendly and have a minimal impact on the environment. HGVs are no longer required to transport your exhibition stands, and most modern solutions can be stored in your car – offering a modular, self-build solution.
Modular display stands such as ImageWall have the perfect balance to be large enough for conferences and shell stands and transportable enough with its optional display graphics, a roll-able fabric graphic or rigid board.
How can we help
Our goal is to create products that not only maximise your return on investment, but boost sustainability. Every product in our display range is reconfigurable and reusable – they are designed to last a lifetime, stand out, and generate leads.
Discover how our range of modular exhibition systems and portable display stands can help your business achieve its sustainability objectives.
