When considering exhibition stands for small to medium trade shows and events, self-build stands are the new must-have.
Traditionally, if you wanted to build your own stand at a trade show or exhibition, you were generally limited to pull-up banners or pop-up stands. Whilst these were easy enough to transport and set up, they were uninspiring and simply disappeared into an already crowded hall without getting you noticed at all.
The development of print technology and LED backlit stands mean that you can now create a real splash at an event, whilst still looking after the storage, transportation, build, and break-down of the stand yourselves.
What’s more, self-build exhibition stands offer a number of key advantages over the alternatives, as detailed below:
1. Cost Savings
One of the biggest advantages of self-build exhibition stands is the potential for substantial cost savings. Self-build is particularly advantageous for startups and small businesses operating on limited resources.
By eliminating the need to hire a professional design agency or builder, you can allocate your budget more efficiently whilst still having an eye-catching and show-stopping stand at your event.
2. Investing in the Future, Not a One-Off Event
When you purchase a self-build stand, you are buying the structure and graphics that you will own at the end of the event.
Whilst you might buy a self-build stand for a specific exhibition or trade show, once your event is finished you can make use of the stand in several ways; this could be in your office reception area or board room, for product launches, roadshow events or sales presentations.
The more you use it, the cheaper it becomes.
3. Next to No On-Cost
Most of the cost of a new self-built exhibition stand is the system’s hardware. Once the initial investment is made, the only on-cost you have is the price of a new graphic message if you choose to update it.
This means that if a last-minute stand space becomes available, you don’t need to budget for a whole new stand; you can either go with your existing message or for just a few hundred pounds, you can get a new event-specific message.
4. Adaptability and Reusability
Advances in technology mean there are now several self-build exhibition stand systems available that are completely modular and re-configurable.
Gone are the days when if you wanted to take a larger stand space, you simply bought another banner or pop-up and just butted it next to your existing units.
Using a self-build exhibition stand you can still create a wow factor and bespoke layout, one that you used to only be able to achieve through paying for a stand contractor to design and build you a new stand at every event.
As your brand continues to evolve, a high-quality self-build stand system will allow you to easily modify or upgrade to reflect new messaging, products, or design preferences.
5. Sustainability
Self-build exhibition stands offer a much more sustainable solution than contractor-built stands, which are quite often single-use solutions.
As with everything, you generally get what you pay for, and as long as you purchase a high-quality self-build stand, it is likely to last you for years and years.
When you’re looking to invest in a self-build stand, the length of the guarantee on offer generally tells you how long the supplier expects the system to work before it starts falling apart.
Steer clear of the cheaper products with a one-year guarantee, and go for a high-quality system with a lifetime guarantee. This means that your investment will last for probably longer than you will be in charge of your company’s events, and it will be a sustainable and effective investment for you to make.
Conclusion
Self-build exhibition stands offer a cost-saving, modular, multi-event, and multi-use investment with sustainability benefits, all whilst delivering show-stopping impact at events.
No wonder self-build stands are currently one of the most popular options for small to medium exhibition and trade show stands!
